Digital Marketing & Lead Generation Coordinator for a Cleaning Company in Australia (Home Based Part Time)

Digital Marketing & Lead Generation:

• Create, manage, and optimise Meta advertising campaigns across Facebook and Instagram.

• Create, manage, and optimise Google Ads campaigns.

• Monitor campaign performance and implement ongoing improvements to maximise return on investment.

• Conduct keyword research, audience targeting, and competitor analysis.

• Create advertising copy, graphics, and marketing content aligned with company branding.

• Develop and manage lead generation campaigns and landing pages.

• Produce weekly and monthly performance reports with recommendations for improvement.

• Track and report on lead quality, conversion rates, and campaign effectiveness.

• Assist with social media content creation, scheduling, and community engagement.

Lead Management & Customer Engagement

• Respond promptly to customer enquiries received via phone, email, website forms, social media, and online advertising campaigns.

• Qualify incoming leads and book appointments, quotations, or consultations as required.

• Follow up leads and maintain regular communication throughout the sales process.

• Maintain accurate customer records within HubSpot CRM.

• Ensure all customer interactions are professional, timely, and aligned with company standards.

Recruitment Support:

• Create and manage job advertisements across platforms such as Indeed and Seek.

• Review applications and maintain an organised recruitment pipeline.

• Conduct initial candidate screening and shortlist suitable applicants.

• Coordinate interviews and communicate with candidates throughout the recruitment process.

• Assist with onboarding administration, reference checks, and recruitment documentation.

Administrative Support:

• Maintain accurate records, reporting, and documentation across marketing, sales, and recruitment activities.

• Assist with process improvement initiatives and business administration tasks as required.

• Support management with ad hoc administrative projects and operational activities.